Job seekers were spending months applying to jobs and never landing interviews because the game was rigged against them.

Career centers were well meaning but didn't understand how the engine works behind the scenes.

Resume writers took a weekend certification course but had no idea how Recruiters actually search for candidates.

And now AI has made it worse. ChatGPT and AI resume tools have flooded the market with identical applications. Every resume sounds the same. Every cover letter hits the same buzzwords. Recruiters can spot AI-generated content instantly. 62% reject it without reading further.

Here's what I kept seeing.

Recruiters weren't sharing their methods. They never explained to candidates what they were actually looking for.

Meanwhile, talented professionals were saying things like "I'm applying to 100 jobs and getting zero interviews" and "I'm going on interviews but never getting offers."

I would tell them what to fix.

Each time it worked within weeks.

The final straw?

My own daughter was given the most inaccurate advice from her university's career center. It could have derailed her entire career trajectory.

That's when I decided to switch sides completely.